Now you have your blog and your brand and you know the kind of personality that you want to portray. Everything is in place for you to start filling your site and your social media accounts with content.
And yes, it is implied that you should have set up social media accounts on at least the top sites by now (Instagram, Facebook, Twitter, YouTube, Pinterest). If you haven’t, then go and do that now!
Now you can begin posting. And here’s what that is going to entail.
To become a top blogger…you need to blog.
Obviously our aim here is to go full-time as a blogger so that we aren’t reliant on any other source of income and we can potentially give up the day jobs.
One of the first things you need to know in order to do this then, is that your blogging is going to need to be highly regular. You need to post at least once a week but where possible, I recommend that you post much more frequently.
This is another thing that should be fairly obvious but that seems to elude a lot of new bloggers: if you want to blog full time, then you need to treat it like a fulltime job to begin with! You can’t blog for 2 hours a week and expect to become top dog!
Blogging frequently will help you to get more attention on Google because it will create more content for Google to index and because it will help you build momentum with your readers – you’ll be giving them a good reason to come back regularly apart from anything else!
At the same time, even if you only have long-tail keywords meaning that you only occasionally get a visitor from Google on each post, the more you have, the more you will scale up your profits.
Look at it this way. If each blog post you have gets 20 cents a month from Google and you write 40 blog posts per month… then you’ll still be making $96 within the first year.
Fortunately, the nature of Google and blogging in general is such that things like this tend to snowball. The more people read your site, the more you’ll get shared and the more additional people will come to your site!
So, the more content you write the better. Only problem is that it takes a lot of time to write content and when you start out, you’ll probably be trying to fit this in aroundyour other daily activities. That’s why I highly recommend that you consider using somewhat smaller articles for the most part.
Make these around 700-800 words and that way you can more realistically manage to write several a week. You could even write these at the start of the week in order to make sure you have a batch ready to go!
That said, there are a lot of positives for writing ‘long-form’ content, which Google is a big fan of. Long form content is anything 1,500 words or longer, with lots of links and with lots of images etc.
These types of posts can become ‘resources’ meaning that Google will feature them more prominently and meaning that your readers might share them as useful tools to illustrate a point or bring someone up to speed on a subject as part of a discussion.
Ideally then, you will intersperse your lighter posts with a couple of ‘mega posts’ to keep your site more varied and to give yourself the best of both worlds.
Ideally, posting 3 shorter posts a week and 1 longer post would be an excellent place to start.
What to Write
Okay, so the next question is what you should be writing.
That is going to depend on the nature of your site and the niche of course but some things that will be true regardless of your topic are:
- It should be written in a colloquial, friendly manner that is easy to read
- It should provide value to the reader
- It should be unique, exciting and engaging
Again, stay away from things that are generic and instead only write topics that are exciting, new and original.
For instance, you might find a way to combine two different subjects in a unique and interesting way (what footballers can learn from martial arts) or you might just dive deeper into a subject than most people do (the psychology of gardening – why is it so addicting?).
Again, stay away from the generic stuff. You want your content to be so unique and exciting that when someone sees the title, they feel compelled to read it. Treat each post like a product and put all the same care and time into it as you would with any other product.
Social Media Posting
That’s how you will keep your blog alive with content, so now what about your social media? How will you fill this with interesting new posts and make sure that people want to keep reading?
The first thing to consider is that once again, your content needs to be regular. There is nothing worse than a completely dead social media page and this will absolutely drive people away from your brand.
A tip to help you keep the content flowing is to write posts in advance and schedule them using a tool like Buffer, as well as to consider creating synergy between your social media accounts with a tool like IFTTT.
IFTTT will make it so that you can ensure all future posts to Instagram with a specific hashtag will also be posted to Twitter for example, thereby ensuring a steady flow of content on both channels even though you’re only creating media for one of them.
If you are creating a personal brand, then this allows you to post about your day and hopefully, you’ll find that inspiration strikes regarding what you can post and what you can say.
Using your mobile phone will help a lot here as we always have them on us and so it should be easy to pull them out to snap a photo of our workout, of what we’re eating or of where we’re travelling.
This way we are bringing our audience along with us throughout our travels and our routine and thereby promoting the brand and our lifestyles.
Of course, you also want to share the content you create and you can do this directly through WordPress.